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MOE’S SOUTHWEST GRILL® CELEBRATES CINCO DE MOE'S™ WITH #MOESTAKEOVER

Leading Southwestern Fast-Casual Restaurant Giving Away a Social Media Takeover and Free T-Shirts on May 5; Introduces New Ancho Lime Burrito Bowl

April 25, 2016

The countdown to Cinco de Moe’s^™ is on. This year, Moe’s Southwest Grill^® is asking fans, what do you do When Life Gives You Limes? One lucky fan who puts a twist on the famous saying by showing their creative “lime” juices, can win the opportunity to run Moe’s social media accounts. Think that might be you? Follow the steps below.

• Step 1: Create an original social media post to promote Cinco de Moe’s. (Bonus points for incorporating our theme: When Life Gives You Limes)
• Step 2: Tag your post with #MoesTakeover to enter.
• Step 3: Visit your local Moe’s on May 5 to celebrate Cinco de Moe’s.

Selected based on originality and creativity, the winner, winner burrito dinner will be flown to Moe’s Headquarters in Atlanta for a one-of-a-kind opportunity to take over Moe’s social platforms (i.e. Facebook, Twitter, Instagram, Snapchat, Vine) for the day, infusing their content-curating style with Moe’s signature social media irreverence while engaging with more than 535,000 followers. Contest begins Monday, April 25 and ends Thursday, May 5. See www.moes.com for official rules.

Join the Cinco de Moe’s celebration! On May 5, all participating Moe’s locations will be passing out free Cinco de Moe’s t-shirts to the first guests in line, while supplies last.

“Cinco de Moe’s is, hands down, one of our favorite days of the year. It’s an all day celebration of our fans and their love of Moe’s,” said Dominic Losacco, Global VP of Marketing for Moe’s. “This year, we wanted to give our loyal fans a chance to show us their creativity and reward them with the social media experience of a lifetime.” Paying homage to their When Life Gives You Limes theme, Moe’s has introduced their latest limited time offering, the Ancho Lime Bowl, a burrito bowl served with all-natural chicken tossed in ancho lime sauce on a bed of cilantro lime rice and black beans. Toppings include all-natural shredded cheese, pico de gallo, handcrafted guacamole, and a squeeze of fresh lime.

There are three things Moe’s newbies should know: the crew will cry "Welcome to Moe's" when you walk in the door (don’t be jolted – it’s normal), the most popular burrito is lovingly called the Homewrecker, and Moe’s Famous Queso is famous for a reason.

Each meal is created-to-order in a way that is as unique as the people Moe’s serves. With honestly awesome ingredients like all-natural chicken, grass-fed steak, organic tofu and handcrafted guacamole, Moe’s offers a wide variety of options to meet guest’s unique tastes and lifestyle. And no matter the meal, guests can always count on getting free chips and salsa.

For those looking to celebrate Cinco de Moe’s at the office or at home the week of May 5, Moe’s offers one-of-a-kind caterings filled with flavorful options that please even the pickiest of eaters (vegetarian, gluten-friendly, lower calorie). Check out www.moes.com/catering for more information.

About Moe’s Southwest Grill^®
Welcome to Moe's!^® Founded in 2000 in Atlanta, GA, Moe's Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kids, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe's online at www.moes.com.